Last updated: May 19, 2026
Effective date: May 19, 2026
These Terms of Service ("Terms") are a binding agreement between Ariven, Inc., an Illinois corporation with its principal place of business at 1030 Jessica Drive, Wauconda, IL 60084 ("Ariven," "we," "us," or "our"), and the entity or person ("Customer," "Merchant," "you," or "your") that installs, accesses, or uses the Ariven application ("App") or related services (collectively, the "Service").
By installing the App from the Shopify App Store, clicking "I agree," or otherwise accessing or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, in which case "Customer" refers to that entity.
If you do not agree, do not install or use the Service.
_st_ctx, _p_id_client, _sf_cfg), session and event data, conversion data, and any data you upload or that the Service ingests from your Shopify store or connected third-party platforms (Google Analytics, Google Ads, Meta Ads, TikTok, etc.).2.1 Eligibility. You must be at least 18 years old, legally capable of entering into a binding contract, and operate a Shopify store in good standing under Shopify's Terms of Service.
2.2 Account. You access the Service through your Shopify admin. You are responsible for maintaining the security of your Shopify account and any credentials you use to access the Service. You are responsible for all activity that occurs under your account.
2.3 Accurate information. You agree to provide accurate, current, and complete information at signup and to keep it updated.
3.1 License. Subject to your compliance with these Terms and payment of applicable fees, Ariven grants you a non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your internal business purposes during the Term.
3.2 What the Service does. The Service provides conversion-rate optimization (CRO) analytics for Shopify stores, including:
3.3 Beta and experimental features. Some features may be designated as "beta," "preview," "experimental," or similar. These features are provided "AS IS" without any warranty, may change or be discontinued at any time, and are excluded from any service level commitments.
3.4 Service updates. Ariven may modify, add, or remove features of the Service from time to time. We will use reasonable efforts to avoid materially degrading core functionality during your Subscription Term.
4.1 Shopify billing. All fees for the Service are billed through Shopify's billing system under your Shopify subscription. By installing the App and accepting the in-app billing prompt, you authorize Shopify to bill you for the Service in accordance with the plan you selected and Shopify's billing terms. Ariven does not store your payment card directly.
4.2 Free trial. Ariven offers a thirty (30) day free trial through Shopify's managed billing. You will not be charged during the trial. If you do not uninstall the App before the trial ends, your subscription will automatically convert to the paid plan you selected and Shopify will begin billing you. Trial eligibility is limited to one trial per Shopify store unless Ariven agrees otherwise in writing.
4.3 Fees and plans. Subscription fees, usage allowances, and overage rates are described on Ariven's pricing page and in the in-app billing screen at the time you subscribe. Fees are denominated in U.S. dollars unless otherwise stated.
4.4 Usage-based charges. Some plans include usage-based components (for example, monthly Storefront Visitor sessions). If your usage exceeds your plan's included allowance, Ariven may bill overage charges through Shopify, or, where overage billing is not enabled, prompt you to upgrade. Ariven's billing philosophy is to provide reasonable allowances and to bridge merchants between tiers rather than penalize traffic spikes; nothing in these Terms guarantees forbearance for sustained over-tier usage.
4.5 Changes to fees. Ariven may change subscription fees, usage allowances, or overage rates. We will provide at least thirty (30) days' notice (by email, in-app notice, or through the Shopify billing flow). Changes take effect at the start of your next billing cycle. If you do not agree, your sole remedy is to cancel the Service before the change takes effect.
4.6 No refunds. Except as required by Shopify's billing policies or by applicable law, all fees are non-refundable. If you cancel mid-cycle, you will retain access to paid features until the end of the then-current billing period and will not receive a prorated refund.
4.7 Taxes. Fees are exclusive of taxes. You are responsible for all applicable sales, use, value-added, withholding, and other taxes, except taxes based on Ariven's net income.
4.8 Failure to pay. If Shopify is unable to charge you, Ariven may suspend or terminate your access to the Service, in addition to any other remedies.
You will not, and will not permit any third party to:
Ariven may suspend your access to the Service if we reasonably believe you have violated this Section 5, with notice where practicable.
6.1 Your data. As between you and Ariven, you own all right, title, and interest in and to Customer Data. You grant Ariven a worldwide, non-exclusive, royalty-free license to access, use, process, copy, transmit, display, and store Customer Data solely to provide, maintain, secure, and improve the Service for you, and to comply with law.
6.2 Aggregated and de-identified data. Ariven may create and use aggregated, anonymized, or de-identified data derived from Customer Data ("Aggregated Data") for any lawful business purpose, including benchmarking, product development, and publishing industry reports. Aggregated Data will not identify you, your store, or any individual Storefront Visitor.
6.3 Your responsibilities. You are responsible for:
6.4 Backups. Ariven performs routine backups for operational continuity. You are responsible for retaining your own copies of any Customer Data you need to preserve outside the Service.
6.5 Data export and deletion on termination. Upon termination, see Section 15.
This Section 7 applies where you are subject to the EU/UK General Data Protection Regulation ("GDPR"), the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), or similar comprehensive privacy laws, and where Ariven processes personal data on your behalf in connection with the Service. The terms in this Section 7 supplement and form part of these Terms.
7.1 Roles. For Customer Data that constitutes personal data, you are the Controller (or Business under the CCPA) and Ariven is the Processor (or Service Provider). For data Ariven processes for its own business operations (account administration, fraud prevention, security, billing, product analytics on Ariven's own usage), Ariven is an independent Controller.
7.2 Scope and purpose of processing. Ariven processes personal data solely (a) to provide the Service in accordance with these Terms and your documented instructions (including instructions given through the App's configuration), (b) to comply with legal obligations, and (c) to produce Aggregated Data as permitted by Section 6.2.
7.3 Categories of data subjects. Storefront Visitors, your end customers, your employees and contractors with access to the App.
7.4 Categories of personal data. Online identifiers (cookie IDs, device IDs, hashed email/phone), behavioral and event data (page views, clicks, scrolls, sessions, conversions), order and customer data exposed by your Shopify store, and any additional data you elect to ingest through integrations.
7.5 Ariven's commitments as Processor. Ariven will:
7.6 Sub-processors. You authorize Ariven to engage sub-processors to provide the Service. Current sub-processors include, without limitation:
Ariven will (a) impose data protection obligations on each sub-processor no less protective than those in this Section 7, and (b) remain liable to you for any sub-processor's acts or omissions to the same extent as if performed by Ariven. A current list of sub-processors is available on request by emailing chris@ariven.ai. Ariven will provide reasonable advance notice of material changes; if you reasonably object on data protection grounds, you may terminate the affected portion of the Service.
7.7 International transfers. Where Ariven transfers personal data from the European Economic Area, the United Kingdom, or Switzerland to a country not deemed adequate, the transfer will be governed by the EU Standard Contractual Clauses (Module 2: Controller-to-Processor), incorporated by reference into these Terms, together with the UK International Data Transfer Addendum where applicable. You appoint Ariven to execute the SCCs on your behalf with sub-processors as needed.
7.8 CCPA / CPRA. Ariven is a Service Provider as defined by the CCPA/CPRA with respect to personal information processed under these Terms. Ariven will not (a) sell or share personal information, (b) retain, use, or disclose it for any purpose other than the business purposes specified in these Terms, (c) retain, use, or disclose it outside the direct business relationship with you, or (d) combine it with personal information from other sources, except as permitted by the CCPA Regulations for service providers.
7.9 Audit. Ariven will make available to you all information reasonably necessary to demonstrate compliance with this Section 7. Audits requested beyond Ariven's standard documentation may, at Ariven's option, be satisfied by an independent third-party report; on-site audits require advance written notice and reasonable scope.
7.10 Conflict. In case of conflict between this Section 7 and the rest of these Terms with respect to personal data, this Section 7 controls.
8.1 Storefront script. The Service installs a client script and web pixel on your Shopify storefront. The script sets and reads cookies (including, without limitation, _st_ctx, _p_id_client, and _sf_cfg) and stores identity data in local storage to support multi-session attribution, A/B testing, and flow execution.
8.2 Visitor consent. You are solely responsible for obtaining and managing any Storefront Visitor consent required by GDPR, the ePrivacy Directive, the CCPA/CPRA, or other applicable law for setting cookies and processing visitor data. The Service supports integration with Shopify's customer privacy API and consent banners; you are responsible for configuring those integrations correctly.
8.3 Visitor disclosures. You will maintain a privacy policy on your storefront that accurately describes the data Ariven processes on your behalf and discloses the use of analytics and CRO technology.
9.1 Ariven IP. Ariven and its licensors retain all right, title, and interest in and to the Service, the App, the Documentation, the Ariven brand, and all underlying software, algorithms, models, designs, and Aggregated Data. No rights are granted to you except as expressly set out in these Terms.
9.2 Feedback. If you provide Ariven with suggestions, feature requests, comments, or other feedback ("Feedback"), you grant Ariven a perpetual, irrevocable, worldwide, royalty-free, sublicensable license to use and incorporate Feedback into the Service or Ariven's products without restriction or obligation to you.
9.3 Marketing. Ariven may identify you as a customer and use your trade name and logo on Ariven's website, marketing materials, and customer lists, subject to any trademark usage guidelines you provide in writing. You may revoke this permission at any time by emailing chris@ariven.ai.
Each party ("Receiving Party") may receive non-public information of the other ("Disclosing Party") that is identified as confidential or that should reasonably be understood to be confidential ("Confidential Information"). The Receiving Party will (a) use Confidential Information only to exercise rights and perform obligations under these Terms, (b) protect it using at least the same degree of care it uses for its own confidential information of like importance (and no less than reasonable care), and (c) limit access to its personnel and contractors who need to know and are bound by similar confidentiality obligations. Confidential Information excludes information that is (i) publicly available without breach of these Terms, (ii) lawfully received from a third party without confidentiality obligations, (iii) independently developed without use of the Confidential Information, or (iv) required to be disclosed by law (provided the Receiving Party gives reasonable advance notice where legally permitted).
The Service may interoperate with third-party services such as Google Analytics, Google Ads, Meta Ads, TikTok Ads, Google Search Console, Bing Ads, and others. You are responsible for complying with the terms and policies of those third parties. Ariven is not responsible for the availability, accuracy, or content of third-party services, and your use of them is governed by their own terms.
12.1 Mutual warranties. Each party represents that it has the authority to enter into these Terms.
12.2 Disclaimer. EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," AND ARIVEN AND ITS LICENSORS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. ARIVEN DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT DATA WILL BE COMPLETE OR ACCURATE, OR THAT THE SERVICE WILL INCREASE YOUR REVENUE, CONVERSION RATE, OR ANY OTHER BUSINESS METRIC.
13.1 Excluded damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, OR LOST OR INACCURATE DATA, WHETHER IN CONTRACT, TORT, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
13.2 Cap. EACH PARTY'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE AMOUNTS YOU PAID TO ARIVEN FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
13.3 Exceptions. The limitations in Sections 13.1 and 13.2 do not apply to (a) your payment obligations, (b) either party's indemnification obligations under Section 14, (c) breach of Section 5 (Acceptable Use), Section 9 (Intellectual Property), or Section 10 (Confidentiality), or (d) liability that cannot be excluded or limited under applicable law.
13.4 Basis of the bargain. The parties agree that the limitations in this Section 13 are an essential element of the bargain and apply even if a remedy fails of its essential purpose.
14.1 By Ariven. Ariven will defend you against any third-party claim alleging that the Service, when used as authorized under these Terms, infringes a U.S. patent, copyright, or trademark, and will pay damages and costs finally awarded by a court of competent jurisdiction or agreed in settlement. If the Service becomes, or in Ariven's reasonable opinion is likely to become, the subject of an infringement claim, Ariven may, at its option, (a) procure the right for you to continue using the Service, (b) modify the Service so it is non-infringing, or (c) terminate the Service and refund any prepaid, unused fees. Ariven has no obligation under this Section 14.1 for claims arising from (i) your combination of the Service with products or data not provided by Ariven where the claim would not have arisen but for the combination, (ii) modifications to the Service not made by Ariven, or (iii) Customer Data.
14.2 By Customer. You will defend Ariven against any third-party claim arising out of (a) Customer Data, (b) your breach of Section 5 (Acceptable Use), Section 6.3, or Section 8.2, or (c) your violation of applicable law, and will pay damages and costs finally awarded or agreed in settlement.
14.3 Procedure. The indemnified party will (a) promptly notify the indemnifying party of the claim, (b) give the indemnifying party sole control of the defense and settlement (provided that no settlement may impose any non-monetary obligation or admission of fault on the indemnified party without its consent, not to be unreasonably withheld), and (c) reasonably cooperate at the indemnifying party's expense.
15.1 Term. These Terms begin when you install the App and continue until terminated as set out below.
15.2 Termination for convenience. You may terminate at any time by uninstalling the App from your Shopify admin. Ariven may terminate or modify any free or trial use at any time.
15.3 Termination for cause. Either party may terminate immediately on written notice if the other (a) materially breaches these Terms and fails to cure within thirty (30) days of written notice (or immediately, for breaches incapable of cure), or (b) becomes insolvent, makes a general assignment for the benefit of creditors, or is the subject of bankruptcy or similar proceedings.
15.4 Effect of termination. Upon termination:
15.5 Survival. Sections 4.6, 6, 7, 9, 10, 12.2, 13, 14, 15.4, 15.5, 16, 17, and 18 survive any termination.
Ariven may update these Terms from time to time. If changes are material, we will provide at least thirty (30) days' notice by email, in-app notice, or by updating the "Last updated" date and notifying you through the App. Continued use of the Service after the effective date of the updated Terms constitutes acceptance. If you do not agree, your sole remedy is to terminate by uninstalling the App.
17.1 Governing law. These Terms are governed by the laws of the State of Illinois, U.S.A., without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
17.2 Venue. Subject to Section 17.3, the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Cook County, Illinois, for any dispute arising out of or related to these Terms or the Service. Each party waives any objection based on inconvenient forum.
17.3 Informal resolution first. Before filing any claim, the parties will attempt in good faith to resolve the dispute by written notice to the other party describing the dispute and the proposed resolution, followed by at least thirty (30) days of negotiation.
17.4 Equitable relief. Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information without first complying with Section 17.3.
17.5 Jury trial waiver. TO THE EXTENT PERMITTED BY LAW, EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL IN ANY PROCEEDING ARISING OUT OF OR RELATED TO THESE TERMS.
17.6 Time limit. Any claim arising out of or related to these Terms must be brought within one (1) year after the cause of action accrued, or it is permanently barred, except to the extent applicable law prohibits a shorter limitations period.
18.1 Entire agreement. These Terms, together with the Privacy Policy at https://www.ariven.ai/privacy and any order forms or written agreements signed by both parties, constitute the entire agreement between the parties regarding the Service and supersede all prior or contemporaneous agreements on the same subject.
18.2 Order of precedence. If there is a conflict, the order of precedence is: (1) a signed written agreement between the parties, (2) these Terms, (3) the Privacy Policy, (4) the Documentation.
18.3 Assignment. You may not assign these Terms without Ariven's prior written consent, except to a successor in connection with a merger, acquisition, or sale of substantially all of your assets, provided the successor is not a competitor of Ariven and assumes all obligations. Ariven may assign these Terms without restriction. Any non-permitted assignment is void.
18.4 Independent contractors. The parties are independent contractors. These Terms do not create a partnership, joint venture, agency, or employment relationship.
18.5 No third-party beneficiaries. These Terms do not confer any rights on any third party, except as expressly stated.
18.6 Notices. Notices to Ariven must be in writing and sent to chris@ariven.ai with a copy to Ariven, Inc., 1030 Jessica Drive, Wauconda, IL 60084. Notices to you may be sent to the email associated with your account or via in-app notice.
18.7 Force majeure. Neither party is liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, labor disputes, internet or telecommunications failures, governmental action, or pandemic.
18.8 Severability. If any provision is held unenforceable, the remaining provisions will remain in full force, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable while preserving the parties' intent.
18.9 Waiver. No failure or delay in exercising any right under these Terms is a waiver, and no single or partial exercise precludes any other or further exercise.
18.10 Export and sanctions. You represent that you are not, and are not acting on behalf of, any party located in or ordinarily resident of a country or region subject to comprehensive U.S. sanctions, and that you are not on any U.S. government list of restricted parties.
18.11 U.S. government users. The Service is "commercial computer software" and "commercial computer software documentation" as defined under applicable Federal Acquisition Regulation provisions. Any use, duplication, or disclosure by U.S. government users is subject to the restrictions in these Terms.
18.12 Headings. Headings are for convenience only and do not affect interpretation.
Questions about these Terms? Contact us:
Ariven, Inc. — All rights reserved.