Practical guides for Shopify merchants on conversion rates, landing pages, templates, segmentation and on-site personalization, from a founder who has run DTC stores for ten years.
Step-by-step: create a new page, product or collection template in the Shopify theme editor, assign it, bulk-assign it, preview it, and delete it, plus the limits and gotchas Shopify doesn't put up front.
Read the guide →Build a fast, native Shopify landing page with the theme editor: create the page, give it its own template, add sections, set SEO or noindex, and send ad traffic to it with UTM links. No page-builder app required.
Read the guide →The median Shopify store converts 1.4% of sessions. Here are the 2026 benchmarks by percentile, industry and device, why the sources disagree, and what Shopify's September 2026 session change does to your number.
Read the guide →Klaviyo flows only reach shoppers your email platform can identify. Here's what Klaviyo can now do on your storefront, what Shopify can do natively, and how to give anonymous visitor segments their own version of your store.
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